Webinar Recording & Slides: “September with the CEDS: Strengthening the SWOT Analysis”

Posted on: September 16th, 2015 by Sara James

Picture1On September 14, the NADO Research Foundation hosted the second installment of our three-part webinar series “September with the CEDS: Better Resilience through Better Planning” that takes a deeper dive into the recent revisions to EDA’s Comprehensive Economic Development Strategy (CEDS) Content Guidelines. The Guidelines suggest how to develop the document’s format and substance to make the strongest, most useful and effective CEDS possible – a true roadmap and driver of regional economic resilience. Building more resilient communities starts with better planning – planning that is comprehensive, forward-thinking, and goal-oriented.

These free hour-long webinars showcase Economic Development Districts throughout the country that have taken innovative planning approaches to integrating economic resilience into their CEDS through aligning existing regional planning processes, robustly analyzing their strengths, weaknesses, opportunities, and threats, and developing relevant and realistic metrics for measuring their progress.

Our second installment focused on strengthening the Strengths, Weaknesses, Opportunities, & Threats (SWOT) analysis. Training was provided on how to craft a more effective SWOT analysis and incorporate the findings into goal setting and performance metrics.  Attendees also heard from an economic development district that is currently using information from a robust SWOT analysis to inform the resilience component of their CEDS update.

Click here for the webinar PowerPoint slides (PDF)


  • Dave Ives, AICP, Sustainability/Planning Coordinator, Economic Development Administration, U.S. Department of Commerce (Washington, DC)
  • Brian Kelsey, Economic Development Consultant, NADO, and Principal/Founder of Civic Analytics (Austin, TX)
  • Jennifer Pellechio, Deputy Director/Economic Development/Grants Management, Southwest Florida Regional Planning Council (Fort Myers, FL)


  • Sara James, Program Manager, NADO Research Foundation

Other Webinars in the “September with the CEDS” Series:

The first webinar in the September with the CEDS series was hosted on September 10 and titled “Planning more Efficiently & Effectively: Aligning the CEDS with Other Regional Plans.”  Click the title to learn more and to access the presentation slides and recording.

We will be continuing our series with one more webinar focused on building achievable goals and actionable performance metrics.  Click the title below for more information and to register.

  • Wednesday, September 30, 2 – 3 p.m. ET, Measuring Your Progress: The Importance of Performance Metrics (https://attendee NULL.gotowebinar NULL.com/register/3642392120435968001)

This webinar series is conducted with support from the U.S. Economic Development Administration. Contact Sara James at [email protected] (sjames null@null nado NULL.org) with any questions.

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