Greater New Orleans: Building on Competitive Advantages to Strengthen Economic Resilience

This case study is part of a series produced by the NADO Research Foundation exploring how regional development organizations[1] have used 2008 disaster recovery funds from the U.S. Economic Development Administration (EDA) to address the impacts of natural disasters, become more resilient to future events, and increase long-term economic competitiveness and quality of life in their regions.  This project is supported by the Economic Development Administration under Agreement No. 08-79-04379.  Any opinions, findings, or recommendations expressed here are those of the author and do not necessarily reflect the views of EDA or the NADO Research Foundation. 

Hurricanes Gustav and Ike Underscore the Gulf’s Economic Vulnerability

GNO Key FactsIn September 2008, just three years after Hurricanes Katrina and Rita, the Gulf Coast was hit by two Category 2 hurricanes, Gustav and Ike.  While they were not as severe as the 2005 storms, Gustav and Ike brought widespread property damage and economic disruption.  Like previous Gulf Coast hurricanes, they had serious impacts on the three sectors that have traditionally driven the regional economy—oil and natural gas, fishing, and tourism.  Offshore oil rigs, pipelines, refineries, and supporting industries were damaged or destroyed by high winds, waves, and storm surge, particularly during Ike.  The severe weather also ravaged hundreds of acres of oyster beds, caused habitat loss through erosion and saltwater intrusion into freshwater areas, wrecked vessels and docks, and damaged processing and other facilities—impacts that could depress the commercial and recreational fishing industries for years.[2]  Beaches were badly damaged and tourist areas that should have been busy at the start of convention season were devastated.  All sectors were affected by power outages, fuel shortages, and the temporary loss of the workforce due to evacuations, transportation issues, and personal property damage.[3]

This oil platform was damaged beyond repair when Ike passed through the Gulf of Mexico.  Credit: Flickr user Dean Terry.
This oil platform was damaged beyond repair when Ike passed through the Gulf of Mexico. Credit: Flickr user Dean Terry.

These shocks to the Gulf Coast’s major employers and revenue generators were unfortunate reminders of the region’s economic vulnerability.  Prior to the 2008 hurricane season, regional and local leaders were already concerned about their reliance on the oil and gas, fishing, and tourism industries and were looking for ways to diversify the economy.[4]  Moreover, the national perception of the area as vulnerable to natural disasters was compromising its ability to attract and retain businesses.  Gustav and Ike underscored the need to think creatively about the region’s competitive advantages and strengthen emerging sectors.  Greater New Orleans, Inc., The Idea Village, the New Orleans BioInnovation Center, and the Downtown Development District of New Orleans leveraged U.S. Economic Development Administration (EDA) disaster recovery funds to do just that.  The success of these projects, and their collective impact on New Orleans’ economy, illustrates the importance of understanding regional economic assets and working collaboratively—across different types of economic and business development organizations as well as across sectors—to capitalize on them.

Institutionalizing a Regional Approach to Economic Development

Greater New Orleans, Inc. (GNO, Inc.) was one of the organizations leading the early discussions about how New Orleans’ regional economy could adapt to natural disasters and changing national and global markets.  GNO, Inc. is a regional economic development alliance serving a ten-parish region of southeast Louisiana, which includes Jefferson, Orleans, Plaquemines, St. Bernard, St. Charles, St. James, St. John the Baptist, St. Tammany, Tangipahoa, and Washington parishes.  The organization assists with business retention, growth, and attraction and supports policy development, workforce programs, research, and marketing efforts that improve regional business conditions.[5]  GNO, Inc. realized that a regional approach to economic development was critical to greater New Orleans’ future resilience.  In 2008, the organization received $750,000 from EDA to initiate innovative and collaborative marketing of the region.[6]

The EDA grant supported the expansion of business development activities, including targeted market missions and familiarization tours.  In order to guide this work, GNO, Inc. established a parish partner network with representation from economic development organizations from each of the ten parishes it serves.  This network was founded to plan the market missions and familiarization tours, but over the course of the two-year grant period, it became a forum for more comprehensive and strategic discussions about regional economic development.  The relationships created have grown even stronger since then.  GNO, Inc. continues to hold monthly meetings with the network, a practice that started with the awarding of the EDA grant.  The effective partnerships among parish-based economic development organizations have helped to attract the attention of site selectors, recruit businesses, and strengthen the region’s industry diversity.  Additionally, the messaging and marketing efforts of the parish-based economic development organizations are now aligned with each other and with regional and state programs.[7]

With the support of the parish partner network, GNO, Inc. completed eight market missions in the U.S. and abroad, targeting companies in the bioscience, digital and creative media, advanced manufacturing, and energy sectors.  During these missions, staff—often working alongside partner agencies or industry groups—met with 75 companies who had expressed interest in relocating to or expanding in greater New Orleans.[8]

After one of its reporters went on a familiarization tour of the region, Site Selection magazine covered New Orleans' revival.  Credit: Site Selection.
After one of its reporters went on a familiarization tour of the region, Site Selection magazine covered New Orleans’ revival. Credit: Site Selection.

GNO, Inc. and the parish-based economic development organizations also hosted seven familiarization tours for national site selection consultants and industry leaders.  The tours highlighted local assets, recent investments, incentives, and other competitive advantages that make the region attractive for business growth.  Through the process of organizing, executing, and evaluating these tours, GNO, Inc. developed a successful format that both showcases the entire region and benefits the individual parishes.  The first half day of each tour highlighted the broader region and included representatives from all parishes, and the remaining time was spent focusing on two or three parishes.[9]  These tours improved site selectors’ perceptions of the region and generated significant positive publicity, such as an article in Site Selection magazine titled ‘The New Orleans Miracle.’[10]  Like the other EDA-funded activities described here, these tours also changed the way GNO, Inc. did business—the organization now conducts them as a regular part of its work.[11]

“The EDA grant allowed us to engage our parish partners in regional economic development, something that was not happening before but is working really well now,” says Robin Barnes, executive vice president and chief operating officer of GNO, Inc.  “It was also transformational in building GNO, Inc.’s capacity to market the region.”[12]  The grant supported training and capacity-building for GNO, Inc. staff on economic development, sales and marketing, public incentive deal structuring, industrial real estate, and business retention.  In turn, staff draw on their new knowledge to provide technical assistance to the parishes on marketing, responding to requests for proposals, and closing deals.  The grant also funded the development of marketing materials on topics such as regional assets related to the target sectors, each specific parish’s assets, available incentives, and press coverage of economic development in the region.[13]

GNO Barnes quoteIn 2010, the final year of the grant, GNO, Inc. and the parishes worked together on business development projects that resulted in 2,041 new and retained jobs—a record high for GNO, Inc. in one year.[14]  But perhaps more importantly, the EDA grant helped to solidify the region’s economic identity and brand for national and international audiences.  It allowed the parishes to develop consistent messaging and amplify it by proactively and collaboratively engaging site selectors, industry leaders, and the media.  “The approaches we piloted through this grant have been institutionalized at GNO, Inc. and in the parishes,” says Barnes.  “They are the cornerstones of our regional economic development work today.”[15]

GNO, Inc. has been able to leverage the work done with its 2008 EDA disaster recovery grant to obtain additional funding for regional economic development and diversification.  For example, in 2010, GNO, Inc. received another EDA grant of $175,000 and $100,000 from the Catalyst Foundation to conduct a feasibility study for its Emerging Environmental Initiative.[16],[17]  The study assessed emerging industries and technologies that can help to address environmental challenges and evaluated their alignment with regional capabilities.  For instance, because of the region’s issues with flooding and coastal losses, local companies and entrepreneurs are at the forefront of the growing water management sector.  Overall, the study identified 13 sectors as good fits for the New Orleans region, including coastal restoration and water management, disaster mitigation, biorefinery development, and sustainable hazardous waste management.  “This study built our capacity to be an effective economic development organization in a booming region that remains vulnerable to natural and other disasters,” says Barnes.[18]  With $250,000 from the blue moon fund and a subsequent award from EDA in 2012, GNO, Inc. has begun to implement the initiative.[19]

“A Catalytic Investment…for the Entrepreneurial Movement”

While GNO, Inc. used its EDA disaster recovery grant to market the New Orleans region to companies in emerging sectors, The Idea Village used its funding for the complementary activity of strengthening entrepreneurship.  The Idea Village is a nonprofit organization with a mission to identify, support, and retain entrepreneurial talent in New Orleans.[20]  After Hurricane Katrina, the city saw an influx of skilled, highly educated people who came to aid recovery, such as business students from major universities across the country.  The Idea Village’s leadership recognized this new talent as an asset to New Orleans and wanted to find a way to keep it there.[21]

The organization received $800,000 from EDA to build on its existing IDEAcorps initiative—an experiential learning program that engages MBA students to provide strategic consulting to select high-growth New Orleans entrepreneurs—and organize the first New Orleans Entrepreneur Week, which took place in March 2009.  This event attracted 42 students from the nation’s top business schools who joined forces with leading professionals to help six New Orleans entrepreneurs refine their strategic plans and grow their businesses.[22]  One of the businesses receiving assistance that week was Naked Pizza, a small New Orleans pizza shop focusing on healthy ingredients that now has over 450 franchises around the world.[23]

GNO Williamson quote“The EDA grant was a catalytic investment that helped build the infrastructure for the entrepreneurial movement and bring it to scale in New Orleans,” says Tim Williamson, cofounder and CEO of The Idea Village.  Entrepreneur Week has now grown into an annual Entrepreneur Season that engages government, universities, corporations, nonprofits, and individuals to identify, support, and retain New Orleans startup ventures by providing educational services, strategic consulting, and experiential learning.  The season, which runs from July–March, includes workshops, seminars, one-on-one strategy sessions, and an accelerator program.  It culminates in New Orleans Entrepreneur Week, now a well-known festival of entrepreneurship hosted in downtown New Orleans that attracts over 3,000 people.  Of the startups that have participated in Entrepreneur Week since 2009, 81 percent are still in business and 85 percent are still in New Orleans.  These businesses have attracted $79 million in private capital, brought in $75 million in annual revenue, and created 1,034 jobs.  “Not only do these events provide direct assistance to local entrepreneurs, they create a network of leaders around the world who believe in and want to support New Orleans’ businesses,” says Williamson.[24]

Entrepreneur Week and Entrepreneur Season also support the emerging sectors that New Orleans’ leaders have identified as key parts of its economic future.  For example, they host the Water Challenge, a collaboration between The Idea Village and GNO, Inc. to support entrepreneurs who are developing technologies and services that provide efficient, cost-effective, and sustainable means of dealing with Louisiana’s water issues.  The Water Challenge provides those entrepreneurs with strategic consulting, mentoring, peer networking, and an opportunity to pitch their business ideas to investors.[25]  “The EDA investment provided a platform for industries in emerging sectors to connect with each other, learn from more established businesses, and strengthen the overall ecosystem of those sectors,” says Williamson.[26]

From 2009–2013, The Idea Village has leveraged $11 million in private and federal funding, including Community Development Block Grant dollars from HUD, to expand its entrepreneurship programs. “The EDA grant showed confidence in our work to other national foundations and organizations who have since funded us,” notes Williamson.[27]

New Orleans Entrepreneur Week culminates with The Big Idea, where entrepreneurs pitch their ventures to the audience, who then invest in their favorite companies by allocating the voting chips they purchased with their tickets.  Credit: The Idea Village.
New Orleans Entrepreneur Week culminates with The Big Idea, where entrepreneurs pitch their ventures to the audience, who then invest in their favorite companies by allocating the voting chips they purchased with their tickets. Credit: The Idea Village.

Promoting New Orleans’ Entrepreneurial Community to the World

The Downtown Development District of New Orleans (DDD) also used its EDA grant of $750,000 to attract and retain talent, specifically to the city’s downtown.  “After Katrina, some of the country’s best and brightest came to New Orleans to be part of something bigger than themselves—rebuilding one of the greatest American cities,” says Kurt Weigle, president and CEO of the DDD.  “We wanted to build on that movement and attract additional talented, skilled, and creative people to our city.”[28]

The DDD’s grant, awarded in March 2009, was focused on bringing “creative class” workers and others in knowledge-based sectors—specifically digital media, music, arts-based businesses, and biosciences—to live and work downtown.  It funded survey and focus group research on the lifestyle and professional preferences of key demographics, the development of a downtown brand strategy to appeal to the target industries and audiences, and the creation of a strategy to disseminate information about research findings and branding to property owners and managers, developers, planners and architects, real estate brokers, public officials, and others who shape the downtown environment.[29]

The survey and focus group research revealed that reliable public transportation, walkable neighborhoods, ample public spaces and gathering places like cafés and parks, and internet bandwidth and connectivity are high priorities for the target demographics when choosing a place to live and work.  Based on these findings, the DDD emphasized the availability of these amenities in New Orleans through its marketing materials and at industry conferences while simultaneously working to improve them.  For example, the DDD has supported the revitalization of the Theatre District and promoted the city’s Cultural Districts.[30]

The Downtown NOLA Works website profiles the people behind some of New Orleans’ most successful companies and initiatives and describes why they chose the city’s downtown as their home and workplace.  Credit: DDD.
The Downtown NOLA Works website profiles the people behind some of New Orleans’ most successful companies and initiatives and describes why they chose the city’s downtown as their home and workplace. Credit: DDD.

The DDD also used the research findings as a basis for its downtown brand strategy.  The brand strategy highlighted the strengths of downtown New Orleans—including its architectural character, walkability, variety of housing options close to offices and amenities, and social and entertainment opportunities—through new logos, new websites for Downtown NOLA and Downtown NOLA Works, a smartphone app, newsletters, brochures, maps, Facebook, and Twitter.  The DDD presented and marketed the new brand through media outreach, its Leading Minds breakfast series for downtown stakeholders, its “coffee talk” series with local marketing and communications professionals, and at industry conferences, business development events, and festivals.  For instance, DDD staff participated in Austin, Texas’ annual South by Southwest music, art, and tech festival to promote New Orleans’ growing digital media industry and Louisiana’s economic development incentives.  Similarly, they attended “Only in Louisiana,” an event held in Los Angeles the day before the Grammys to connect New Orleans businesses with film, music, and digital media companies.  Additionally, the DDD co-hosted Entrepreneur Week with The Idea Village, helping to feature downtown venues and opportunities.[31]

Capitalizing on New Orleans’ Biotechnology Competitive Advantage

The New Orleans BioInnovation Center focuses on one of the growing sectors of New Orleans’ economy, the life sciences.  The city is home to four major universities—Loyola University, Tulane University, the University of New Orleans, and Xavier University—that generate a significant amount of research.  NOBIC is a biotechnology business incubator that helps to commercialize that research, support entrepreneurs, and grow existing businesses.[32]

NOBIC received $1.25 million from EDA for planning and architectural fees for its facility.  This was critical assistance, covering half of the overall planning and architectural costs that accompanied $47 million in construction funding from the State of Louisiana.[33]

Construction started in 2009, and the facility opened in downtown New Orleans in 2011.  It includes state-of-the-art labs and office space that are rented to startups, conference and meeting space, and additional labs that are leased by existing companies.  Its 35 tenant businesses focus on health services and healthcare information technology, medical devices and diagnostic equipment, environmental solutions, and more.  At full capacity, the facility is expected to hold between 40 and 50 companies.[34]

One of the state-of-the-art labs in the New Orleans BioInnovation Center.  Credit: NOBIC.
One of the state-of-the-art labs in the New Orleans BioInnovation Center.  Credit: NOBIC.

However, NOBIC’s services go beyond simply providing physical space.  Its staff—experts in science, business, and law—work proactively with researchers at the four partner universities to commercialize their technologies and launch businesses.  Teams of fellows and interns gather information about the technologies being developed, assess their market potential, identify commercialization options, and develop business plans.  NOBIC also provides educational programming for researchers on topics such as entrepreneurship, financing, and technology leadership.  Additionally, networking opportunities are hosted at the BioInnovation Center to bring scientists, venture capitalists, management professionals, and business development specialists together.[35]

“When you look at what New Orleans was before Katrina, the economy was primarily focused on tourism, the oil industry, and a few other things.  City leaders were looking to diversify and build up the knowledge-based economy even before the storm.  The BioInnovation Center was created to do just that as part of the recovery,” says Aaron Miscenich, president of the Center.  “We already had the raw ingredients of a thriving life sciences sector, including billions of dollars of investments in clinical and research facilities.  The programming was the missing piece, and that’s what we provide.”[36]

NOBIC has already supported the startup of 75 companies and the creation of over 200 jobs.  It has provided its clients with $25 million in private equity, helped them access $3 million in federal Small Business Innovation Research/Small Business Technology Transfer grants, and equipped them to win various business planning competitions.[37]

The BioInnovation Center is a home for 35 budding life sciences-related businesses in downtown New Orleans, providing them with space, business development support, and educational and networking opportunities.  Credit: NOBIC.
The BioInnovation Center is a home for 35 budding life sciences-related businesses in downtown New Orleans, providing them with space, business development support, and educational and networking opportunities.  Credit: NOBIC.

The BioInnovation Center is also supporting New Orleans’ emerging water technology sector.  GNO, Inc. uses an EDA grant to fund a water technology fellow on the Center’s staff who focuses on the commercialization of water-related technologies used for remediation, stormwater management, aquaculture, and other purposes.[38]

Like The Idea Village, NOBIC’s work helps recruit and keep talent in New Orleans.  “The BioInnovation Center grows businesses and creates jobs, but we also do a lot more,” says Miscenich.  “For example, the universities were seeing a lot of turnover among their researchers after Katrina.  We help to attract and retain faculty by providing the opportunities they are looking for.  More and more faculty want to work at institutions where they can start businesses around their promising technologies.”[39]

“America’s Comeback City”

Thanks in part to EDA’s investments and the work of GNO, Inc., The Idea Village, the DDD, and the BioInnovation Center, New Orleans has become a hub of entrepreneurship and an attractor of talent and capital.  Forbes named the city the “Biggest Brain Magnet” of 2011 as well as the No. 2 “Best City for Jobs.”[40]  A 2010 Brookings Institute report found that the city’s entrepreneurial activity is 40% higher than the national average, and Inc., a magazine for small businesses, called it the “Coolest Startup City in America.”[41]  More broadly, New Orleans’ thriving and diversified economy is increasing the opportunities available in the region, enhancing quality of life for residents, and building resilience to future natural and man-made economic shocks.  New Orleans is truly living up to the nickname being given to it by local leaders—“America’s Comeback City.”

GNO Weigle quoteThe success of New Orleans’ economic reinvention demonstrates the importance of collaboration.  The staff of GNO, Inc., The Idea Village, and the DDD worked closely together long before they received the EDA disaster recovery funding, coming together around a vision for the regional economy and coordinating to implement it.  “We put a lot of thinking and research into what the new direction of the economy should be, and we realized that while we have unique problems in New Orleans, we also have unique competitive advantages,” says Weigle of the DDD.  “For example, our city is a place that inspires great creative work—creative people have been coming here for over 200 years now.  We knew we could leverage that by nurturing the arts sector as well as other industries that require different types of creativity like digital media and bioresearch.”[42]  Other partners, such as the City of New Orleans, the local universities, the Urban League, and various companies were critical to these projects’ success.

GNO, Inc., The Idea Village, the DDD, and the BioInnovation Center also recognized the central role of New Orleans’ downtown in its economic renewal.  They have successfully promoted its historic neighborhoods, walkable layout, and unparalleled amenities to entrepreneurs, small business owners, and other potential transplants.  For example, Destination GNO, a website developed by GNO, Inc., provides a curated tour showcasing the assets of the city center, as well as nearby communities offering walkable neighborhoods, cultural opportunities, and recreational amenities.[43]  Additionally, the four organizations profiled in this case study have all located their own offices downtown.  For instance, The Idea Village is in a former law office that is now home to 80 companies, situated in the Warehouse District, a vibrant neighborhood full of restaurants, bars, parks, shopping, and homes.  “This is the coolest part of the city—you can live, work, and play here,” says Williamson.  “It’s the perfect place to be at the center of the city’s entrepreneurial movement.”[44]

This case study was written by Megan McConville, NADO Program Manager.

Click here to download this case study as a PDF.

Click here to return to the main page of the Lessons from the Storm: Case Studies on Economic Recovery and Resilience series.

 


[1] The term “regional development organization” refers to the multi-jurisdictional regional planning and development organizations that exist throughout the country and are known by various names in different states, including councils of government, regional councils, economic development districts, local development districts, and planning and development councils.  These public-based entities play an invaluable role in fostering intergovernmental collaboration among federal, state, and local officials; deliver and manage federal and state programs; and work to solve area-wide issues and to address the fundamental building blocks required for competitive and sustainable communities and economies.

[2] Weber, Paul. “Gulf Coast Fishing Industry Crippled by Hurricane Ike.” Lubbock Avalanche-Journal. September 27, 2008. lubbockonline.com/stories/092708/bus_337425386.shtml

[3] Louisiana Economic Development. “Economic Impact of Hurricanes Gustav and Ike on Louisiana.” 2008. www.doa.louisiana.gov/cdbg/dr/pdf/GustavIkeEconomicImpact.pdf

[4] Hurricane Ike Impact Report. Federal Emergency Management Agency. 2008. www.fema.gov/pdf/hazard/hurricane/2008/ike/impact_report.pdf.

[5] Greater New Orleans, Inc. www.gnoinc.org.

[6] Barnes, Robin. Personal communication. February 24, 2014.

[7] Barnes, Robin. Personal communication. February 24, 2014.

[8] Barnes, Robin. Personal communication. February 24, 2014.

[9] Barnes, Robin. Personal communication. February 24, 2014.

[10] Starner, Ron. “The New Orleans Miracle.” Site Selection. March 2011. www.siteselection.com/ssinsider/snapshot/new-orleans.cfm.

[11] Barnes, Robin. Personal interview. October 8, 2013.

[12] Barnes, Robin. Personal communication. February 24, 2014.

[13] Barnes, Robin. Personal communication. February 24, 2014.

[14] Barnes, Robin. Personal communication. February 24, 2014.

[15] Barnes, Robin. Personal interview. October 8, 2013.

[16] The Emerging Environmental Initiative was originally called the Sustainable Industries Initiative.

[17] Greater New Orleans, Inc. “Global Analysis Reveals Opportunities in Sustainable Industries for the Greater New Orleans Region.” May 10, 2011. www.sailcapital.com/sites/default/files/Sustainable_Industries_Initiative_FINAL.pdf.

[18] Barnes, Robin. Personal interview. October 8, 2013.

[19] Greater New Orleans, Inc. “Global Analysis Reveals Opportunities in Sustainable Industries for the Greater New Orleans Region.” May 10, 2011. www.sailcapital.com/sites/default/files/Sustainable_Industries_Initiative_FINAL.pdf.

[20] The Idea Village. www.ideavillage.org.

[21] Williamson, Tim. Personal interview. October 30, 2013.

[22] Adams, Cameron. Personal communication. December 16, 2013.

[23] Fields, Jonathan. “How Naked Pizza Grew from 1 to 450 Stores in 18 Months.” No date. www.jonathanfields.com/blog/naked-pizza/.

[24] Williamson, Tim. Personal interview. October 30, 2013.

[25] The Idea Village. 2014 Water Challenge. www.ideavillage.org/what_we_do/capital_village/water_challenge/.

[26] Williamson, Tim. Personal interview. October 30, 2013.

[27] Williamson, Tim. Personal interview. October 30, 2013.

[28] Weigle, Kurt. Personal interview. January 6, 2014.

[29] Carter, Anthony. Personal communication. January 17, 2014.

[30] Carter, Anthony. Personal communication. January 17, 2014.

[31] Carter, Anthony. Personal communication. January 17, 2014.

[32] New Orleans BioInnovation Center. www.neworleansbio.com.

[33] Miscenich, Aaron. Personal interview. October 30, 2013.

[34] Miscenich, Aaron. Personal interview. October 30, 2013.

[35] New Orleans BioInnovation Center. www.neworleansbio.com.

[36] Miscenich, Aaron. Personal interview. October 30, 2013.

[37] Miscenich, Aaron. Personal interview. October 30, 2013.

[38] Miscenich, Aaron. Personal interview. October 30, 2013.

[39] Miscenich, Aaron. Personal interview. October 30, 2013.

[42] Weigle, Kurt. Personal interview. January 6, 2014.

[43] Greater New Orleans, Inc. Destination GNO. www.destinationgno.com.

[44] Williamson, Tim. Personal interview. October 30, 2013.

Search NADO.org

Haley Schultheis joined NADO in November 2024 coming from a background in association management and small nonprofit development. Haley completed her master’s in community development at the University of Detroit Mercy in 2022, where she specialized in human and organizational development practices. She earned her bachelor’s in behavioral healthcare from the University of South Florida as a way to explore her interest in human behavior and anthropology. 
 
Haley recently began training to become a certified “The Narrative Method” facilitator, using group storytelling as a method to connect. In her free time, she enjoys drawing, walking, and eating! Check out Haley’s cartoon series on Instagram @mydadisart!
Dan Deutsch joined the NADO team as a Research Fellow in 2024. With over a decade of experience in nonprofit communications with particular emphasis on arts and culture institutions, and over 25 years of participating in the performing arts, his interests sit at the crux of placemaking/placekeeping, arts and culture, community engagement, and economic development. Dan holds a dual bachelor’s in communications & culture and theatre arts, and a master’s in professional communications from Clark University.
 
Before joining NADO, Dan had just graduated with a master’s in regional planning from UMass Amherst after living and working in the Greater Hartford region as a communications professional. Dan resides in Washington D.C., where he enjoys trying new restaurants, recreational photography, and staying involved in the local music scene as both a musician and supporter.
Olivia holds a bachelor’s degree in urban studies from the University of Pennsylvania and is currently pursuing her master’s in public administration at Columbia University’s School of International and Public Affairs.
 
Prior to beginning her graduate studies, Olivia worked for the Commonwealth of Massachusetts’ Executive Office for Administration and Finance. She first joined the office as a member of the state’s budget team, where she worked on housing, economic development, and education finance, and later served as the agency’s Chief Financial Officer. She relocated to Boston from Washington D.C., where she had worked on legal and regulatory research as an analyst for Mintz Levin and its consulting affiliate M.L. Strategies.
 
Olivia has lived in each of the cities featured in the National Treasure movie and is currently located in New York City, where she spends her time running in Central Park and cleaning up things her cat Franklin knocks over.

Contact Haley Schultheis

Contact Daniel Deutsch

Contact Olivia Graham

Contact Joe D'Antonio

Regional Development Researcher Andrew Coker joined the NADO team in March of 2023 after spending two and a half years as the Regional Economic Resiliency Coordinator at West Central Arkansas Planning and Development District. Andrew holds a bachelor’s degree from Hendrix College and a master’s degree from the University of Arkansas Clinton School of Public Service.

At NADO, Andrew conducts research on the newest economic and community development best practices from Economic Development Districts across the country. He helps produce easily digestible information on complex regional issues through case studies, tip sheets, and research reports. Andrew also hosts training and professional development opportunities including conference sessions and virtual webinars for member regional development organizations.

Andrew is one of our Missouri-based team members and enjoys reading and training for his next triathlon.

Jack Morgan came to the NADO team in 2022 after seven years with the National Association of Counties (NACo) as a Program and Senior Program Manager. Prior to NACo, Jack was a Policy Analyst for Friends of Southwest Virginia. Jack holds a bachelor’s in geography from Emory & Henry College and a master’s in geography from Appalachian State University.

As a NADO Senior Program Manager, Jack leads capacity-building and peer-learning work supporting energy communities in economic transition, regional resilience, and recreation economies. He also helps with the EDA-Austin training program Emerging Leaders.

Jack is certified by the American Institute of Certified Planners (AICP) and is a member of the American Planning Association (APA) in the Regional & Intergovernmental Planning division. He also serves on the Emory & Henry College Alumni Board.

Taking road trips, reading non-fiction, and indulging in top-notch barbecue and coffee round out Jack’s days. He loves maps, mountains, and of course, all things sports.

Karron Grant joined the NADO team in 2023 as Administrative Specialist and is the first face (or voice) you’ll see or hear when reaching out to NADO. As Administrative Specialist, Karron manages our database and coordinates NADO event operations. He ensures members’ needs are met, contact information stays current, and NADO’s office is running efficiently.

Karron came to NADO after four years in the classroom teaching at The New Century School and Old Mill Middle North where he received the Patriot of the Year award. He attended Towson University and the University of Maryland Global Campus and holds a bachelor’s in international studies and humanities.

Visiting art galleries and museums, playing basketball and bowling, and taking in movies and music are some of Karron’s interests and hobbies.

Deputy Executive Director Laurie Thompson has been with NADO for 25 years. Laurie helps keep the NADO and NADO Research Foundation wheels turning through management of the daily operations of the Research Foundation, securing financial resources and overseeing grants management, and helping execute NADO’s Annual Training Conference each year.

Laurie holds a bachelor’s in public affairs and government from Mount Vernon College and a master’s in health services administration from The George Washington University. Prior to NADO, Laurie spent time as a Field Specialist and an Eagle Staff Fund Director at First Nations Development Institute.

When she’s taking a rare reprieve from her NADO work, Laurie enjoys traveling domestically and internationally to visit friends and family.

Jamie McCormick joined the NADO team as a Policy Fellow first in 2019, then moved into her current role as Legislative Associate in 2021. As Legislative Associate, Jamie keeps NADO members apprised of any policy and regulatory issues and communicates NADO’s policy priorities to federal stakeholders and partner organizations. She is also the first stop for members with inquiries on policy issues. The planning and execution of NADO & DDAA’s annual Washington Conference is also managed by Jamie.

Jamie holds a dual bachelor’s in political science and international relations from The State University of New York College at Geneseo and a master’s in international development studies from The George Washington University. In addition to her roles at NADO, Jamie also worked as a Legislative Assistant for the Northeastern Retail Lumber Association.

Outside of her NADO work, Jamie is an active volunteer with the VOLO Kids Foundation and a fundraiser for YMCA youth programs. She is also NADO’s resident baker regularly providing treats for those in NADO’s D.C. office. Traveling, taking her pup on walks, and hiking in the northeast keep Jamie busy. 

Brett Schwartz began at NADO in 2012 as a Research Fellow after earning his J.D. from the University of Baltimore School of Law. The following year, he was promoted to Program Manager and has now been leading as an Associate Director since 2018. Brett is responsible for managing NADO’s Economic Development District Community of Practice (EDD CoP), as well as researching and monitoring the latest trends in regional economic development and resilience, including best practices for the Comprehensive Economic Development Strategy (CEDS). With more than a decade of experience on the NADO team, Brett is a dynamic relationship builder helping connect and build capacity among the national network of regional development organizations.

Brett also holds a bachelor’s degree from Georgetown University and a master’s from Trinity College Dublin, as well as a certificate in mediation training. He’s a member of Catalyst Grantmakers of San Diego and Imperial Counties and was a participant in the 2021-22 Field Trips to the Future Cohort.

Brett is one of NADO’s West Coast team members residing in San Diego, CA where he enjoys spending time outdoors, attending concerts and festivals, and soaking up life as a parent of two young children.  

Communications Manager Katie Allison joined the team in 2023 to lead the strategic communication efforts of NADO. Katie creates and develops print and online materials, communicates NADO’s updates to members via weekly emails, and maintains content for nado.org and NADO’s social media channels. She also works with different departments to generate new ideas and strategies to effectively describe and promote the important work NADO is doing for EDDs and RDOs across the country.

An experienced nonprofit communications professional, Katie has worked for organizations in western North Carolina for nearly a decade. She holds a bachelor’s in communications from Wingate University where she was a four-year student athlete. Katie has also completed Vision Henderson County, a comprehensive leadership development program that promotes informed and committed civic volunteerism.

Katie stays busy trying to keep up with her two young sons whom she enjoys exploring the Blue Ridge Mountains with. Traveling to new and favorite places and cheering on the Atlanta Braves are some of her family’s favorite pastimes.

Senior Program Manager Ciara Ristig has been a member of the NADO team since 2021, and helps with NADO’s EDD Community of Practice, EDD staff capacity building and other grants on a range of subjects, including equity and solar energy. Before NADO, Ciara worked as a Planner for the County of Santa Barbara and an Assistant Project Manager for REM Consult. Ciara holds a bachelor’s in urban studies and French from Bryn Mawr and a master’s in urban studies from Ecole d’Urbanisme de Paris.

When she’s not traveling, you can find her outrigger paddling and serving on the board of the Blue Sky Center in New Cuyama, CA, near her home base of Santa Barbara.

Carrie Kissel has been a member of the NADO team since 2005 when she began as a Research Fellow. She later moved into the roles of Program Manager in 2006, and then Associate Director in 2011. Carrie holds a bachelor’s in anthropology from Ball State University and a master’s in public anthropology from American University. As Associate Director, Carrie oversees NADO’s work in rural transportation and rural wealth creation. She provides technical assistance and support to rural regions on transportation and economic development issues and develops training and peer exchange events on transportation issues and rural wealth creation as an economic development strategy.

Carrie is a member of the Transportation Research Board (TRB) and secretary of TRB’s Rural Transportation Issues Coordinating Council. She is also a member of the American Anthropological Association and the National Association for the Practice of Anthropology.

Reading, gardening, hiking, and kayaking are a few of Carrie’s hobbies, and she organizes and facilitates a DEI/social justice-focused book club in her community.

Melissa Levy has worked at NADO as a Regional Development Researcher since February 2023 and is the Principal Consultant at her own firm specializing in wealth-based economic development consulting. With a career spanning nearly 30 years, Melissa brings a breadth of knowledge to her role as a Regional Development Researcher. Melissa provides in-depth research, coaching, and training on regional economic resilience, rural wealth creation strategies, and economic development.

Melissa is a North American Food Systems Network trained AgriCluster Resilience and Expansion (ACRE) facilitator and a WealthWorks coach, facilitator, and trainer. In addition to her professional work, Melissa serves on the Vermont Urban and Community Forestry Council, on the board of the Hinesburg Community Resource Center, and on the Hinesburg Economic Development Committee.

A true outdoorswoman, Melissa enjoys cross country and downhill skiing, paddleboarding, hiking, biking, and kayaking, as well as yoga, and teaching Tai Chi.

Program Manager Krishna Kunapareddy began her role with NADO in February of 2023 after 14 years of service at Boonslick Regional Planning Commission in Missouri. Krishna manages NADO Research Foundation’s Planning and Environmental Linkages and Center for Environmental Excellence projects. In addition to researching and writing, Krishna also conducts virtual workshops on innovative tools and techniques related to transportation planning.

She holds an undergraduate degree from Andhra University and a master’s from JNT University in India, as well as a master’s in city and regional planning from the University of Texas at Arlington. Krishna is also a certified Smart Cities Academy Practitioner and holds the Location Advantage certificate from geographic information system software company ESRI.

In her spare time, Krishna volunteers with Mentors4College helping high schoolers better plan for their post-high school paths. She is also a dedicated advocate for documented H4 Dreamers.

Krystal DeLeon joined the NADO team in October of 2020 as Database & Grants Manger, but in January of 2022 transitioned to her current role as Operations Manager. Krystal keeps NADO running through behind the scenes work of invoicing, solving any database issues that may arise, producing membership reports, and much more. Her organizational skills and thorough knowledge help the NADO team operate more efficiently across all departments.

Prior to NADO, Krystal was the Conference Services Coordinator for State Services Organization. She is a Certified Meeting Professional (CMP), a licensed realtor, and holds a bachelor’s in psychology from Liberty University. When she’s not keeping NADO’s operations in order, Krystal enjoys running and rock climbing, and adventuring with her husband and son.

Senior Program Manager Bret Allphin joined NADO in April of 2022 bringing with him a wealth of knowledge after a 20-year career with Buckeye Hills Regional Council in Marietta, Ohio. In addition to his bachelor’s in political science and master’s in public affairs, Bret is licensed Geographical Information Systems Professional (GISP). He is NADO’s go-to team member for all things mapping while also supporting members with transportation and economic development technical assistance services.

An avid sports aficionado and former collegiate athlete, Bret enjoys cheering on his Cincinnati Reds, hitting the trails on his mountain bike, and improving his golf game whenever possible. Bret is an involved community member in Marietta dedicating much of his spare time to serving on local nonprofit boards.

Contact Karron Grant

Applications cannot be saved and returned to at a later time. It is recommended you compile all of your information in advance in a word processor and cut and paste into the application below.

2023 Impact Awards

The primary applicant must be a NADO member. Project partners, both NADO and non-members, can be recognized under "Project Partners" below.

Primary Project Contact:
This person will be the designated point of contact for all future awards-related correspondence.

Organization Address

Project Location (if different from Organization Address)

Executive Director

Additional Organizational Information
Please upload your organization's logo which will be included on the winning project award certificate.

Project Information
This title will be printed on the award certificate for winning projects and in all 2022 NADO Impact Award materials and cannot be changed.

Project Summary & Questions
Please craft clear, thoughtful, and engaging responses to the following questions. Use the following sections to tell us how your project has made an impact, such as its use of creative funding mechanisms, efforts to create efficiencies or reduce costs, unique partnership models, and emphasis on building resilience and/or enhancing your region's quality of life.

For award-winning projects, the information provided below may be used verbatim to inform project descriptions that will be published in the 2023 NADO Impact Awards materials and included on the NADO website.

Please submit at least one photo showing your project in action. Please keep file size to a minimum (<2Mb) and use JPEG format. If uploading multiple files, ZIP files prior to submitting. If you have trouble uploading images they can be directly emailed to Brett Schwartz at [email protected]. Include the project title they correspond to in the subject line of your email.

Note: Submitted photos may be used in NADO Impact Awards materials and in other NADO published materials with credit to your organization. Please also consider submitting photos for NADO's 2023 Photo Contest, which will be held this summer.


CLICK THE LINK BELOW TO SUBMIT THE APPLICATION - PLEASE BE PATIENT! IF YOU DO NOT SEE A CONFIRMATION, YOUR APPLICATION WAS NOT RECEIVED.
Your application is not submitted until you are directed to a confirmation page. If you have any questions or are unsure if your application has been submitted, please contact Brett Schwartz at [email protected]

Contact Melissa Levy

Contact Krishna Kunapareddy

Contact Andrew Coker

Contact Lara Gale

Contact Katie Allison

Contact Jack Morgan

Content Questions Form

Registration Questions Form

Hotel Questions Form

New Speaker Inquiry

Job Listing Inquiry

Joe McKinney serves as Executive Director of the National Association of Development Organizations (NADO). Headquartered in Washington DC, NADO provides advocacy, education, research, and training for the nation’s 500+ regional planning and development organizations.

Joe has thirty-one years of experience having served in city, county, regional, national association, and government management since 1991. He holds a bachelor’s degree in Public Policy Analysis from the University of North Carolina at Chapel Hill and is a candidate for a master’s degree in Public Administration from UNC-Chapel Hill.

McKinney has provided congressional testimony on numerous occasions regarding the importance of regional development organizations in helping shape the nation’s economic growth. He is nationally recognized for promoting innovative solutions in areas such as planning and economic development, workforce development, transportation and transit, and aging services.

Contact Danny Tomares

Contact Dion Thompson-Davoli

Contact Ciara Ristig

Contact Bret Allphin

Contact Brett Schwartz

Contact Carrie Kissel

Contact Scott Brown

Contact Jamie McCormick

Contact Joe McKinney

Contact Krystal De Leon

Contact Brittany Salazar

Contact Laurie Thompson

Contact Mirielle Burgoyne