Developing a Brand: Tools for Marketing Your Region

In today’s world of virtual and visual information, regional development organizations (RDOs) have the opportunity to harness technology to better tell their story.  At NADO’s Annual Training Conference, the presenters in this session showcased ways in which RDOs can develop a brand, tell the complicated story of the work they do and services they provide, and market themselves to stakeholders in their region and beyond.  Participants learned from organizations that have used video, web, and social media to increase their visibility, outreach, and awareness.


  • Patti Cullen, Executive Director, River Valley Regional Commission, Columbus, GA


  • Kevin Byrd, Executive Director, New River Valley Regional Commission, Radford, VA
  • Nicole Griensewic Mickelson, Executive Director, Region Nine Development Commission, Mankato, MN
  • Matt McCauley, Director of Strategic Initiatives, Networks Northwest, Traverse City, MI


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Joe McKinney serves as Executive Director of the National Association of Development Organizations (NADO). Headquartered in Washington DC, NADO provides advocacy, education, research, and training for the nation’s 500+ regional planning and development organizations.

Joe has thirty-one years of experience having served in city, county, regional, national association, and government management since 1991. He holds a bachelor’s degree in Public Policy Analysis from the University of North Carolina at Chapel Hill and is a candidate for a master’s degree in Public Administration from UNC-Chapel Hill.

McKinney has provided congressional testimony on numerous occasions regarding the importance of regional development organizations in helping shape the nation’s economic growth. He is nationally recognized for promoting innovative solutions in areas such as planning and economic development, workforce development, transportation and transit, and aging services.

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