Developing a Brand: Tools for Marketing Your Region

Posted on: November 12th, 2015 by Sara James

In today’s world of virtual and visual information, regional development organizations (RDOs) have the opportunity to harness technology to better tell their story.  At NADO’s Annual Training Conference, the presenters in this session showcased ways in which RDOs can develop a brand, tell the complicated story of the work they do and services they provide, and market themselves to stakeholders in their region and beyond.  Participants learned from organizations that have used video, web, and social media to increase their visibility, outreach, and awareness.

Moderator:

  • Patti Cullen, Executive Director, River Valley Regional Commission, Columbus, GA

Panelists:

  • Kevin Byrd, Executive Director, New River Valley Regional Commission, Radford, VA
  • Nicole Griensewic Mickelson, Executive Director, Region Nine Development Commission, Mankato, MN
  • Matt McCauley, Director of Strategic Initiatives, Networks Northwest, Traverse City, MI

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