Developing a Brand: Tools for Marketing Your Region

In today’s world of virtual and visual information, regional development organizations (RDOs) have the opportunity to harness technology to better tell their story.  At NADO’s Annual Training Conference, the presenters in this session showcased ways in which RDOs can develop a brand, tell the complicated story of the work they do and services they provide, and market themselves to stakeholders in their region and beyond.  Participants learned from organizations that have used video, web, and social media to increase their visibility, outreach, and awareness.


  • Patti Cullen, Executive Director, River Valley Regional Commission, Columbus, GA


  • Kevin Byrd, Executive Director, New River Valley Regional Commission, Radford, VA
  • Nicole Griensewic Mickelson, Executive Director, Region Nine Development Commission, Mankato, MN
  • Matt McCauley, Director of Strategic Initiatives, Networks Northwest, Traverse City, MI


Joe McKinney has served as Executive Director of the National Association of Development Organizations since 2012. He previously served as the Executive Director of the Land of Sky Regional Council in Asheville, North Carolina from 2003 to 2012. Under his leadership, Land of Sky became recognized nationally for its innovation in program areas including planning and economic development, workforce development, transportation and transit, aging services, volunteer services, and geographic information systems. Joe has also held various other roles in city, county, association, and government management. He holds a Bachelor’s Degree in Public Policy Analysis from the University of North Carolina at Chapel Hill and a Master’s Degree in Public Administration from UNC-Chapel Hill.

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