Rural Wealth Creation Webinar 5/4: COVID-19 Response and Recovery

On May 4, 2020, form 12 – 1:30 p.m. ET, the WealthWorks rural wealth creation network will held a peer learning webinar focused on Supporting Local Economies During and After Pandemic Response. Attendees learned the basics of rural wealth creation as an economic development strategy, hear about federal resources available for communities, regions, and businesses, and hear from economic development and business assistance practitioners on how they are taking action now and making future plans to support their economies. View the webinar slides or recording.

Rural wealth creation is an approach to community and economic development that is demand-driven, focusing on market opportunities that capitalize on a community’s existing assets or underutilized resources. Wealth creation is intentionally inclusive, building lasting livelihoods for those who may not have been at the table before, and it supports local ownership and control of assets. The economic development framework is the subject of a series of case studies completed by the NADO Research Foundation in 2019 under contract to Region Five Development Commission through a cooperative agreement with the U.S. Department of Agriculture (USDA), as well as additional cases completed in 2015 – 2016, as well as tips on measuring wealth creation efforts here and here.

The rural wealth creation peer learning webinars are organized by the NADO Research Foundation in partnership with the Rural Community Assistance Partnership (RCAP) and the network of WealthWorks Hub technical assistance providers. This webinar is supported by USDA through a contract with RCAP, in which the NADO Research Foundation is a partner.


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Joe McKinney serves as Executive Director of the National Association of Development Organizations (NADO). Headquartered in Washington DC, NADO provides advocacy, education, research, and training for the nation’s 500+ regional planning and development organizations.

Joe has thirty-one years of experience having served in city, county, regional, national association, and government management since 1991. He holds a bachelor’s degree in Public Policy Analysis from the University of North Carolina at Chapel Hill and is a candidate for a master’s degree in Public Administration from UNC-Chapel Hill.

McKinney has provided congressional testimony on numerous occasions regarding the importance of regional development organizations in helping shape the nation’s economic growth. He is nationally recognized for promoting innovative solutions in areas such as planning and economic development, workforce development, transportation and transit, and aging services.

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