Tapping the Unique Power of Story and Narrative

Posted on: November 10th, 2015 by Brett Schwartz

This closing plenary session at NADO’s 2015 Annual Training Conference explored how narrative and storytelling can motivate your audiences and advance your cause and mission as a regional development organization.  It covered the elements of a good story—whether in a Hollywood screenplay or a one-on-one conversation—and how to build a storytelling culture within your organization and board of directors.  This presentation also discussed communicating in “story packages”—combining a compelling story, a great piece of data, and a clear call to action.  (Sponsored by Three Rivers Planning Development District, MS)


  • Terrence McNally, Principal, MessageMatters, Los Angeles, CA


  • Jeff Kiely, Executive Director, Northwest New Mexico Council of Governments, Gallup, NM, and First Vice President, NADO, Washington, DC

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