Roanoke Valley- Allegheny Regional Commission: Save-A-Ton

Posted on: October 4th, 2012 by Kate Humphrey

NADO’s 2012 Innovation Awards recognized 64 projects from 22 states for their creative approaches to regional community and economic development, including the project described below. Click here for the full list of winners.

Save-A-Ton is a regional environmental marketing program that seeks to be a one-stop portal to connect citizens of the region to local products and services to help them save money on energy costs. The Roanoke Valley- Allegheny Regional Commission coordinated with local governments to align environmental programs into a single, coherent marketing plan to maximize the use of media markets and public relations efforts, as well as local government staff time. The regional commission manages partnerships, website design and updates, and marketing for the program.

Jeremy Holmes, Coordinator of Sustainability Programs: [email protected]
Wayne Strickland, Executive Director: [email protected]

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