Land-of-Sky Regional Council: WNC Forest Products Cooperative Marketing Project

Posted on: October 4th, 2012 by Kate Humphrey

NADO’s 2012 Innovation Awards recognized 64 projects from 22 states for their creative approaches to regional community and economic development, including the project described below. Click here for the full list of winners.

Western North Carolina (WNC) produces some of the finest hardwoods and non-timber forest products in the country, yet production and marketing have not fulfilled their potential. The Land-of-Sky Regional Council is the lead agency for the WNC Forest Products Cooperative Marketing Project, whose goal is to generate jobs for forest producers through diversifying
products, marketing, and regional cooperation. Fifteen businesses in nine counties were selected to receive technical assistance to make their business more efficient and profitable. The project primarily funded payroll and training, leading to 164 direct jobs and more than 60 additional jobs. Other initiatives include workshops, market analysis and consumer surveys, and a forest products directory.

Erica Anderson, Regional Planner: [email protected]
Joe McKinney, Executive Director: [email protected]
828-251-6622
www.wncforestproducts.org

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