Economic Gardening: A New Tool Heping Businesses Grow and Expand

Posted on: November 3rd, 2015 by Carrie Kissel

During the 2015 NADO Annual Training Conference, attendees spent an afternoon learning about the concepts of Economic Gardening: a “grow from within” strategy that targets existing growth companies and helps them grow to the next level by providing vital information to help them make strategic decisions, as opposed to matching them up with investors or other sources of capital. Economic Gardening is a way to help businesses in your regions make calculated decisions that can result in increased revenues and jobs. Facilitated by a leading Economic Gardening expert from the Edward Lowe Foundation, Penny Lewandowski, and with a case study provided by Imagene Harris of NetWork Kansas, attendees learned how to leverage research using business intelligence tools and databases that growth companies in your regions might not be aware of or simply cannot afford. Focus areas of Economic Gardening include: strategic market research, geographic information systems, search engine optimization, and social media marketing. This session offered new ideas for helping businesses in your region expand and grow by implementing new concepts and approaches.

View the presentations and videos used in the Learning Lab below:

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