East Central Intergovernmental Association: Smarter Travel Pilot Study

Posted on: October 4th, 2012 by Kate Humphrey

NADO’s 2012 Innovation Awards recognized 64 projects from 22 states for their creative approaches to regional community and economic development, including the project described below. Click here for the full list of winners.

The East Central Intergovernmental Association (ECIA) led an effort to improve the operations of the Jule transit system in the City of Dubuque, Iowa and help inefficient service adjust to years of regional growth and changing land use patterns. The Smarter Travel Pilot Study uses technology developed by IBM to collect anonymous data on how, when, and where volunteer participants travel within the community through smartphone and radio frequency identifier technology. The goal is to design a route system that will improve efficiency, increase ridership, and decrease vehicle miles traveled by implementing route optimization. ECIA staff played a crucial role in recruiting volunteers, aggregating and analyzing data, refining algorithms, and modeling travel demand. Once the first phase is complete, ECIA will revise the optimization recommendations for the pilot routes and the entire Jule system based on the newly gathered travel information.

Chandra Ravada, Director of Transportation: [email protected]
Kelley Deutmeyer, Executive Director: [email protected]

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